If you're a small press, you've likely heard of this tempest in a teapot already and formed an opinion. In case you haven't, Sandra Beasley makes a great deal of sense here.
If the epicenter of your annual sales model is the AWP conference, you gotta shake it up. That's right, even if you plan to have really cool swag (shot glasses!) at your table, and an offsite reading at the grubbiest hipster bar in town. We have got to stop thinking that credibility in our own community is enough (emphasis mine).You need to bust your ass, whether you can or not, getting out there personally among the potential readers. It's not enough to be great poetry, you have to make your poems known by reading them at events and publishing them where non-writing friends and other people can see them (online, if you ask me). It doesn't take a salesperson to sell them, it takes simply your presence along with a desire to discuss what you already love.